Melissa Phizacklea

January 17, 2012

 First Round Proposals – Nov 28th

Proposal 1

I have always been drawn to the abstract art of colors and forms. This work has no inherent meaning, but still draws the viewer in allowing them to construct his or her own individual meaning. This meaning changes for each individual because of the variety of backgrounds, histories, cultures and experiences. Designers on the other hand, strive to convey a particular feeling, expression or idea through visuals, color and type. But similarly to abstract art design still needs an explanation. No matter how hard a designer may strive to convey a certain idea it can always be misinterpreted if not properly introduced or explained. With the emergence of many new ways to make designs today I would like to explore the importance of design literacy through the use of abstract art and its various interpretations.

Example – customer appreciation and understanding of the abstract brand leads to acceptance

http://blogs.hbr.org/hbsfaculty/2011/01/starbucks-logo-debate-shows-cu.html

 

Proposal 2

Ever since I have started my education in design I have been concerned about working for a consumer-based audience. Rather I would like to design for companies and organizations that truly benefit from design and that focus on the good of society. With all the worries about jobs going overseas, I am interested in what design can do to encourage buying local and investing in small businesses. Most often large corporations are better funded to higher designers and advance their sales. Unfortunately smaller local companies have a lack of funds and design. I want to focus on increasing a movement to buy local and do design for good.

AIGA’s movement design for good

http://www.aiga.org/design-for-good/

 

Proposal 3

Over the past few years I have come to realize I gravitate towards designs that are playful and interactive, like a dance. As both an artist and a dancer I find interesting connections between these two art forms. Spacing, tension, color, form are words commonly used in both design and dance. Just like in dance, a designer must first learn the basic technique or “rules” as some might say before breaking them. Both dancers and designers develop a sensitive eye for small things, an un-pointed toe or an un-kerned letter. Designing can be considered a dance, from the concept to the process to the revisions. Yet, even with all these similarities these two art forms are vastly different. I want to find a stronger connection between dance and design and a way that the two can integrate into one.

Rules of design

http://observatory.designobserver.com/feature/battle-hymn-of-the-tiger-cub/25138/

Similarities of dance to design

http://www.vjw.biz/docs/res/aspects.html

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