January 26, 2012


Proposal 2.0

“Second Glance”

Information in today’s context could be accurately described as free, instant, and quickly accessible. People continue to innovate and explore various methods to improve and accelerate the forms of communication we use daily. Companies and organizations are constantly striving to grab the attention of their specific audiences through these methods. My interest lies in the subtlety of communication. David Carson’s quote, “Don’t mistake legibility for communication” supports my curiosity on this subject. I intend to take this concept to another level by focusing specifically on subtle color interactions utilizing different stimuli including but not limited to print, light projection, and an urban application of some kind. My goal is to not only increase the amount of time and interest the audience has to interact with a certain piece but also to evoke curiosity and awe in the viewer. I am also interested in observing the effectiveness of this kind of communication when used to communicate social justice issues because so many of them are easy to ignore and neglect. Engaging the viewer on a literal and subconscious level could be intriguing and effective.

Resources being explored:

Kazimir Malevich
“Malevich and the American Legacy”
David Carson
Daniel Buren
Ad Reinhardt
Alexander Rodchenko
Yves Klein
“Yves Klein: 1928-1962”
Kenya Hara

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