Gerardo Zamora Proposal 2.0: Let Us Dream

January 26, 2012

Let Us Dream


Social problems are a great topic for graphic design. There are many ways to communicate a problem or a point of view in politics or in society, but the designer shares responsibility for how it will be presented. The immigration reform topic is a social problem that needs to be addressed and resolved through graphic design. The nation is uneducated, misinformed, and confused by myths and false statistics on immigration. Since I’m a graphic designer, whose parents brought him from Mexico as an innocent child, I have the responsibility to tackle the issue with the real facts and truths.


An awareness campaign is the best format to approach this issue. The concepts of the campaign will be around the Dream Act. The Theme for the work will be equality and the opportunity to reach the American dream. The work will talk about how immigrants who are trying to make a difference in the United States and didn’t have a choice to choose whether or not to stay in Mexico should have the opportunity to gain citizenship. The Campaign that I have titled ”Waking Up From The American Dream” will have a vast variety of applications such as posters, publications, and an animation. This would be a great opportunity for me to apply real life social problems as a complex campaign.


These kids were raised in the United States and this country is all they know. Sending them back away from their families and reality is unjust and inhumane. There are students, friends and family around us who are anticipating these laws and deserve to have a voice. Every day they grow more scared of the future, because their goals are in limbo because of their citizenship status. They should not have to wake to a nightmare every day. So as one of them I will rise and communicate with clarity the situation of the immigrant whose roots lay in Mexico, but whose fruit lays in America.

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