Proposal 1.4 (Narrowed approach)

January 31, 2012

I want to perform a study on the effects that typography has on the interpretation of homographs. Homographs allow for a special opportunity to test actual interpretive differences in the mind. By showing a homograph to a viewer, one interpretation will be made first. Survey-takers would mark which definition of a word came first. This experiment would be performed with different fonts. With large enough samples, the results would be able to be compared with the use of the various tested fonts. In the end, the hope is at least, the data will draw connections between a tendency to associate certain fonts or typographic elements with other yet-to-be-known connections. An example of what the data might look like may help.


Survey takers first interpretation by font:

Homograph: Cool

Possible definitions: 1). Of a calm or nonchalant attitude, or 2). Slightly lower than a normal comfortable temperature.

Times New Roman:
1). 150
2). 150

1). 140
2). 200

1). 110
2). 250

Homograph: Content

Possible definitions: 1). Satisfaction or general happiness, or 2). Things that are held or including in something.

Times New Roman:
1). 104
2). 196

1). 85
2). 255

1). 190
2). 170

The example above would be a small portion of the results of the survey. The test would be administered online. The results, if they tell anything, will evidence with statistics a meaningful purpose to make font choices in various contexts.

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