Proposal 2.0

January 31, 2012

Typography And Homophones

I am interested in substantiating a practical reasoning to guide typographic decisions. To date, and to my knowledge, there have been various studies done to refine and understand typography in terms of aesthetics and legibility, but not as a contextual element that may prime the mind for particular interpretation. I think that type choices ought to be made with the impact of the reader’s interpretive reception in mind. To access the mental reaction of the viewer to different typefaces in terms of interpretation, I will use homographs (words with the same spelling but different meanings) to gain a standard of measurement. Using homographs, which are inherently ambiguous without a greater context, I plan to measure the effect that typography (as context) has on the interpretation of textual information, if there is any. In the end, I would like to have sets of information derived from survey results that through analysis will reveal statistical tendencies on the effects of typography on interpretation. An info-graph will then be designed from composited findings to explain, explore and make public the results.

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