Proposal update

February 16, 2012

Proposal ~2.1/2


As a ubiquitous tool in communication, typography is commonly used to support, augment, or alter the content of the message it dresses. There is a lack of research on the effects of typographic factors on the interpretation of text that yields meaningful results to the applied field. I am interested in substantiating a practical reasoning to guide, or at least verify typographic decisions. I will achieve this by investigating the effect that prefabricated character sets (or fonts) have on the interpretation of text. Through the use of homographs (words that are spelled the same way but have different meanings) a comparative study can determine to what extent typefaces effect homographic interpretation and thereby produce a measurable outcome that will be analyzed to evaluate which (styles of) typefaces are effective for intended interpretation of various applications. With this information, I will compose a publication spread layout, concentrating on employing all the design elements to best communicate the findings to a larger audience effectively and stimulating visually. A further application of the results will minimally be proposed if not developed into a final and usable piece.

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