Archive for the 'Aaron Nair' Category

January 26, 2012


Proposal 2.0

“Second Glance”

Information in today’s context could be accurately described as free, instant, and quickly accessible. People continue to innovate and explore various methods to improve and accelerate the forms of communication we use daily. Companies and organizations are constantly striving to grab the attention of their specific audiences through these methods. My interest lies in the subtlety of communication. David Carson’s quote, “Don’t mistake legibility for communication” supports my curiosity on this subject. I intend to take this concept to another level by focusing specifically on subtle color interactions utilizing different stimuli including but not limited to print, light projection, and an urban application of some kind. My goal is to not only increase the amount of time and interest the audience has to interact with a certain piece but also to evoke curiosity and awe in the viewer. I am also interested in observing the effectiveness of this kind of communication when used to communicate social justice issues because so many of them are easy to ignore and neglect. Engaging the viewer on a literal and subconscious level could be intriguing and effective.

Resources being explored:

Kazimir Malevich
“Malevich and the American Legacy”
David Carson
Daniel Buren
Ad Reinhardt
Alexander Rodchenko
Yves Klein
“Yves Klein: 1928-1962”
Kenya Hara


Aaron Nair

January 18, 2012


Initial Proposals

Proposal 1

“Invade, Unite, Conquer”

The amount of power and influence a single image such as a logo or icon has on any society is undeniable throughout history and especially today. “Invade, Unite, and Conquer” is an attempt to explore the viral quality of an identity. Adaptation to different urban contexts and a strong consideration to aspects of size, medium, and location will be explored in great detail. The identity will be expected to invade a particular space or set of spaces. The same identity presented in various mediums and settings will create a sense of unity, point to a specific message, and collectively conquer both the attention and interest of the audience. French urban artist, Invader and American urban artist, Shepard Fairey come to mind in regards to the viral quality of images or identities.


Proposal 2

“Second Glance”

Grabbing the attention of the audience is something that every graphic designer and artist understands well. Although the message the designer chooses to communicate can be clear and concise, the amount of time the viewer spends to interact with the design is something the designer has less influence over and control of. I would like to explore the formal characteristics of design such as color and color variation to draw and hold the attention of the viewer for a longer period of time in order for the message to be more thoroughly acknowledged and considered.

Proposal 3

“The Medium is the Message”

This is an exploration aimed to push the boundaries of large-scale print design, specifically the medium used to convey the message. Instead of the conventional use of ink printed on paper, I believe there is plenty of room to explore and innovate other forms of media applied to a substrate that would enhance the significance of the message being conveyed. An example would be actual physical water applied to a poster about clean water awareness. Graphic Designer, Anthony Burrill screen-printed posters with the actual oil collected from the Gulf of Mexico disaster. This method of poster generation was­ incredibly successful in raising awareness to the disaster and the aid to restore the coastal wetlands.