Archive for the 'David Heskett' Category

Proposal 3.5

February 28, 2012


The realization to is the grid is more than a tool that designers use. Typically a grid has seven elements that forum what we call a grid. They are al follows, margins, flowlines, columns, rows, gutters, modules and spatial zones.  The grid is in fact every wear and used many times without thinking. Humans, tend to create with a natural order. The human eye has an easy time viewing objects with symmetry, order or alignments.


The project includes a presentation on the evolution of the grid and how it has evolved trough time itself. I will show that the grid is more that a tool for designers and how it has benefitted humans for hundreds of years. To show the effect of this project I will demonstrate this natural order with a series of images that represent multiple time periods and show how they all have an underlining grid. First by showing the image as a standalone and then with a grid implied over top.


Inoculation grids should be used to structure content, they are only intended to guide the design process, not dictate it. They shouldn’t be ignored nor should they be strictly followed. Simply flowing all the content into rows or columns can lead to a rigid, repetitive and uninteresting design. It is up to the designer to know when and how to break out of it.





Elam, Kimberly. Grid Systems: Principles of Organizing Type. New York: Princeton Architectural, 2004. Print.


Roberts, Lucienne, and Julia Thrift. The Designer and the Grid. Mies: RotoVision, 2002. Print.


Samara, Timothy. Making and Breaking the Grid: A Graphic Design Layout Workshop. Gloucester, MA: Rockport, 2005. Print.

Proposal 2.0

January 26, 2012

Information design has a great impact on my design work over the years because of its use of the grid. The realization to this is the grid is more than a tool that designers use. The grid is in fact all over and used many times without thinking. As humans, we tend to create a natural order. The human eye has the easiest time viewing objects with symmetry, order or alignments. Furthermore, an extensive number of creations follow this natural grid system. Through this conclusion, I will use an interactive media to bring awareness to this idea. By using movement and color, I will help others and myself become more aware and knowledgeable on the grid. Through my studies, I will show how the grid has impacted our everyday lives.

David Heskett | proposal one | November 28, 2011

January 26, 2012

Topic one: The use of interactive media within graphic design has had a great impact on me over the years. Currently I have little experience with interactive media out side of little experiments. I feel that it would greatly benefit me to dig deeper into this topic. I find the relationships between sound, color and typography fascinating. I would like to discover more about how the human brain works when encountered with the three elements. I will do this by utilizing a variety of interactive medias I will be able to better myself and grow stronger as a designer.


Topic two: Communicating a social issue has always fascinated me because of the many ways issues through design can be displayed. With this I would like to develop a series on childhood obesity and how large of a problem this is becoming especially in the United States.  I feel that this topic is one that is looked over by most. I would like to better others and myself by bringing awareness to this growing issue. I know through research I can create unique pieces that will be based around communicating through design. This will be my first large-scale project that involves such a strong topic and that is emotionally moving.


Topic three: Information design over the years has greatly impacted my design work because of the usages of the grid. The grid system is one of the major elements to a graphic designer especially when it relates to information. Without a strong grid to place the information upon the message could be lost in translation. By studying the grid system I know I will better myself as a graphic designer so I may display information that has clarity. Information that has little to no clarity in its design will be incomparable to ones that structured around a thought out grid system.



American Academy of Child & Adolescent Psychiatry. (2008).Obesity in Children and Teens. Retrieved December 1, 2010 from

Armstrong, Helen. “AIGA | Graphic Design Theory?” AIGA | the Professional Association for Design. 29 Sept. 2009. Web. <;.

Bennett, James. Design Fundamentals for New Media. Clifton Park, NY: Thomson/Delmar Learning, 2005. Print

“Books.” The Grid System. Web.. <;.

Carter, Rob, Philip B. Meggs, and Ben Day. Typographic Design: Form and Communication. 4th ed. Hoboken, NJ: John Wiley & Sons, 2007. Print.

Marks, Andrea. Writing for Visual Thinkers: A Guide for Artists and Designers. 2nd ed. New Riders, 2011. Print.

Meggs, Philip B., Alston W. Purvis, and Philip B. Meggs. Meggs’ History of Graphic Design. 4th ed. Hoboken, NJ: J. Wiley & Sons, 2006. Print.

Patton, Phil. “AIGA | Off the Chart.” AIGA | the Professional Association for Design. 8 Mar. 2008. Web. <;.

Patton, Phil. “AIGA | This Is Not Only a Test.” AIGA | the Professional Association for Design. 5 Feb. 2008. Web. <;.

Russell,M. (2006). Obesity in the United States. Retrieved December 1, 2010 from

University of Michigan Health System (2008). Obesity and Overweight. Retrieved December 1, 2010 from

Weber, Nicholas F. “Interaction of Color – Albers, Josef; Weber, Nicholas Fox – Yale University Press.” Interaction of Color. Web. <;.

David Heskett

January 17, 2012