Archive for the 'Gerardo Zamora' Category

GZ Proposal 3.0

February 24, 2012

­­Gerardo Zamora

Proposal 3.0

Waking Up From The American Dream

Social problems are a great topic for graphic design.[1] There are many ways to communicate a problem or a point of view in politics or in society, but designers share responsibility for how it will be presented.[2] Immigration reform[3] is a social problem that needs to be addressed and resolved through graphic design. The nation is uneducated, misinformed, and confused by myths and false statistics on immigration.[4] Since I’m a graphic design student, whose parents brought me from Mexico as a child, I have the responsibility to tackle the issue with the real facts and truths.

An awareness campaign is the best format to approach this issue.[5] The concepts of the campaign will be the Development, Relief, and Education for Alien Minors (Dream) Act.[6] The Theme for the work will be equality and the opportunity to reach the American Dream. People brought to this country as innocent children or toddlers were raised here, and it is all they know. Sending them back away from their families and reality is unjust and inhumane.[7] There are students, friends and family around us who are anticipating these laws and deserve to have a voice. Every day they grow more scared of the future, because their goals are in limbo because of their citizenship status. They should not have to wake to a nightmare every day. So as one of them I will rise and communicate with clarity the situation of the immigrant whose roots lay in Mexico, but whose fruit lays in America.

 

This would be a great opportunity for me to investigate social problems through a complex campaign. Upon completed I would like to donate my campaign to activist groups like One Michigan and online groups like Wordstrike. I hope to reach out to Americans, citizens or illegal, and change an opinion or give hope to those who need it; even if it is just one. Let us dream.

 

Planning:

Feb. 22- Turn in proposal 3.0 and get 1/4 storyboard done.

Feb. 23- Start to use Adobe After effects

Feb. 24- Thesis Presentation

Feb. 25–Feb. 28- Finish storyboard

Feb. 29–Mar. 8- Get all drawings done for video

Mar. 9–Mar. 15- Vector all my drawings

Mar. 15–Mar. 20- Work on After Effects and start to animate

Apr. 12- Have my video done and near completion

Apr. 17- Finish Posters

Apr. 19- Final Presentation and turn in process book

 

Bibliography:

http://latino.foxnews.com/latino/politics/2012/01/18/defying-mitt-romney-lucy-allain-fights-for-dreamers/

http://www.whitehouse.gov/blog/2010/12/01/get-facts-dream-act

http://www.dreamactivist.org/text-of-dream-act-legislation/general-faq/

http://www.huffingtonpost.com/amy-novick/immigrations-top-10-heroe_b_1210092.html

http://www.latina.com/lifestyle/our-issues/election-2012-mitt-or-mitteo-romney

http://wordstrike.net/category/dream-act

http://www.aiga.org/culturestrike-design-activism-to-impact-immigration-reform/

http://www.brookings.edu/opinions/2010/0901_immigration_west.aspx

http://www.denverpost.com/breakingnews/ci_19350445

http://colorlines.com/archives/2011/11/shocking_data_on_parents_deported_with_citizen_children.html

http://carsonnow.org/story/01/10/2012/dream-act-editorial-nightmare-stupidity

http://www.inthesetimes.com/article/3464/the_revolution_will_not_be_designed/

http://www.aiga.org/in-search-of-ethics-in-graphic-design/

http://www.cis.org/employment-rights

http://www.brookings.edu/opinions/2010/0901_immigration_west.aspx

http://www.aiga.org/culturestrike-design-activism-to-impact-immigration-reform/

http://www.immigrationpolicy.org/just-facts/dream-act

http://wordstrike.net/contact

 

 


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Gerardo Zamora Proposal 2.0: Let Us Dream

January 26, 2012

Let Us Dream

 

Social problems are a great topic for graphic design. There are many ways to communicate a problem or a point of view in politics or in society, but the designer shares responsibility for how it will be presented. The immigration reform topic is a social problem that needs to be addressed and resolved through graphic design. The nation is uneducated, misinformed, and confused by myths and false statistics on immigration. Since I’m a graphic designer, whose parents brought him from Mexico as an innocent child, I have the responsibility to tackle the issue with the real facts and truths.

 

An awareness campaign is the best format to approach this issue. The concepts of the campaign will be around the Dream Act. The Theme for the work will be equality and the opportunity to reach the American dream. The work will talk about how immigrants who are trying to make a difference in the United States and didn’t have a choice to choose whether or not to stay in Mexico should have the opportunity to gain citizenship. The Campaign that I have titled ”Waking Up From The American Dream” will have a vast variety of applications such as posters, publications, and an animation. This would be a great opportunity for me to apply real life social problems as a complex campaign.

 

These kids were raised in the United States and this country is all they know. Sending them back away from their families and reality is unjust and inhumane. There are students, friends and family around us who are anticipating these laws and deserve to have a voice. Every day they grow more scared of the future, because their goals are in limbo because of their citizenship status. They should not have to wake to a nightmare every day. So as one of them I will rise and communicate with clarity the situation of the immigrant whose roots lay in Mexico, but whose fruit lays in America.

Gerardo Zamora

January 18, 2012

THESIS CONCEPTS

­­

 

1. Design Novel

 

Information, stories, or problems have always been communicated through simple images or writing in graphic design so what could be done differently? One solution could be to explore the idea of bookmaking, publication, and graphic novels to convey an idea or message. The boundaries of a graphic novel would have to be pushed. More design elements would have to be considered and the physicality of the actual book structure could be experimented with as well. Branding and packaging are a given but type and graphic form could be pushed to a greater extent to make the graphic novel look more like a designed piece.

 

Bibliography:

http://www.brianwood.com/

http://dantemolino.com/graphic_novels_page/graphicnovel.html

http://www.goodisdead.com/

http://artistbooks.ning.com/

 

                 

2. Urban Branding

 

Identity design is a very interesting area of design that I would like to investigate. Branding random objects, organizations, or places could be an interesting approach to a thesis.  Gangs, suburbs, ghettos, and local hotspots are a few examples of urban branding ideas. Another idea would be to consider branding controversial things like hardcore narcotics or other illegal practices and show the negative impact that graphic design can have on the world. I would like to use designs power to attract and engage in order to bring attention to these topics through branding.

                 

Bibliography:

http://www.printmag.com/Article/Building-a-Better-Baggie

http://front40press.com/graffitecture.php

http://www.allbusiness.com/technology/technology-services/625692-1.html

http://observatory.designobserver.com/feature/the-politics-of-desire-and-looting/29508/

 

3. Reform Campaign

Social problems are a great topic for design. There are many ways to communicate a problem or a point

of view in politics or in society, but the designer shares responsibility for how it will be presented. I would like to concentrate on immigration reform and reach a nation that really doesn’t understand the issues and myths about illegal immigration. This campaign has a vast variety like posters, publications, ambient advertising, and web-based media. I’m not completely sure how to approach this problem but I would be interested in using my design knowledge for a political reason.

 

Bibliography:

http://www.aiga.org/design-to-empower-the-people/

http://istillhaveadream.org/POM_june2007.pdf

http://www.washingtonpost.com/wp-dyn/content/article/2010/04/30/AR2010043001106.html

http://designtutorials4u.com/40-of-the-most-interesting-and-creative-guerilla-and-ambient-advertising-campaigns/