Archive for the 'Lauren Laheta' Category

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March 27, 2012

Recreating Desires

Advertisements have common trends within magazines, newspapers, billboards, commercials, etc.  Collecting, selecting, and cutting out and studying those frequent trends within magazine advertisements – common colors, aesthetic, and mood, I will gain a better understanding of those trends. I think it is important, as a graphic designer, to understand the trends of advertising because trendy designs can begin to blend in with all of the others – becoming mundane.

After I find and study the mundane trends of advertising in magazines, I want to document it on my website:

cargocollective.com/llaheta

Once I have proven the similarities of advertisements, I want to create my own “advertisements” that have a similar purpose: to pursued the viewer to feel inspired The “advertisements” will be based off words that I have used to describe the advertisements I have collected. The process of my work will still use collage because it is a good starting point to build a meaningful composition.

1.) The first word being the antonym, or opposite of, mundane is “imagine”
2.) The second word behind my poster inspiration is influenced by the opposite of the word cliché – “idiosyncratic”
3.) The third poster will be inspired by the word blend. The antonym of the word blend is “notice”

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Lauren Laheta 2 / 15 / 12

February 15, 2012

Last time I updated, I ended with my final thesis statement. Since then I have made a lot of progress. I have found categories that are common within magazines such as cleaning products, make-up & beauty products, anti-aging moisturizers, prescription drugs, shoes, clothing, etc.

Within these categories I found many similarities:

Cleaning Products: Often use the colors blue & orange, “complement” their products with fake bubble-like images.

Anti-Age moisturizers: White backgrounds, usually earthy tones or a natural thing that complements the product such as an egg or leaf. The color (or lack there of), White, in Japan represents death. Could the color white in anti-aging products have an underlining meaning of decay and death? Purity? Prejudices? I found this interesting.


Beauty Products such as Make-up: Mostly black backgrounds, crazy lights, glowing, glitter & neon colors.

Prescription Drug advertisements often depict pictures of women. Maybe this stems from the stereotype that women are crazy?

– L

Lauren Laheta

January 17, 2012

study of photomontage:

Rashad Newsome

Uses photomontage built from hip-hop magazines to represent the importance of social status – a natural fit with hip/hop culture. His art often mimics Renaissance art.

George Hugnet

Viktor Koen

Viktor Koen

Americans are very influenced by the media’s propaganda.

Advertisements have common trends within magazines, newspapers, billboards, commercials, etc.  Cutting out and studying those frequent trends within magazine advertisements – common colors, aesthetic, and mood, I will gain a better understanding of those trends. I think it is important, as a graphic designer, to understand the trends of advertising because trendy designs can begin to blend in with all of the others – becoming mundane.

After I find and study the mundane trends of advertising in magazines I can make a photomontage of all of the similarities of the trends – making the propaganda used in magazine advertisements obvious to my viewers. Each element I use as collage has a dual function. The influence of my aesthetic could stem from the Dada movement and Surrealists whom turned to collage as the artistic form most effective in conveying their impatience with tradition and the traditional way of viewing life.

The use of different materials to convey a message in graphic design is important because it is a habit for some to immediately start at the computer to make art for their piece. I am a strong believer that you cannot get the same result on the computer if you do not use physical materials to sketch first.