Archive for the 'Lauryn Bertolo' Category

February 2, 2012

Contacted MODA the on campus fashion/merchandising student organization: Should be able to borrow mannequins. Waiting to hear back to meet up and discuss possible collaboration.


Materials Exploring: Clear(plastic) fabric, battery operated light changing orbs (, feathers, deer hide, abstracted photographs.


Tag Option T-shirt 1/26/2012

January 26, 2012

Lauryn Bertolo Proposal V.II

January 26, 2012


Almost every product that is bought has some sort of tag. Whether it’s a price tag or an informative one we encounter them often. Most tags are related to fashion and are usually an essential element to garments and accessories.

The tags are normally simple, and tossed after purchasing. What else could a tag do? Can it have a second life and dual purposes? By creating tags that have a second life it would not only lower some of the waste but it could also add to the products appeal. We have seen tags that become stickers, keychains, and other small items to be reused.

I want to create a new experience with the tags. Creating something special for the consumer, something that they would want to hold onto. Using unique materials and experimenting what the tags could become. I am going to achieve this by first looking at tags out there, seeing what exists and how to push them further. The tags would be different according to the product.

Lauryn Bertolo VI. 12/10/2011

January 26, 2012

January 26, 2012

Idea One

What can be incorporated into packaging design. It is possible to have a zero waste , but can it be pushed further. Example: a watch could be packaged in a container that could possible become a handbag or carrier or some sort, the packing material/tissue paper could be a scarf, the instructions could be tuned over for a piece of art. Each component of the package would serve a purpose. It could be product dependent, fashion/accessory, cooking, bath,  ect. Another example could be reusable container for spices/coffee/sugar. Shipped in a reusable container.

-Good responses and feedback with examples.

Idea Two

Can Typography become fashion? Can it become a pattern that is not recognized as type? Use typography more than what it was intended for. Can typography replace famous patterns or imagery. Zebra, paisley, plaid, and so many other prints/patterns that are up for redoing with type. It is a simple idea, that has been done in some shape or form but I think I could push it further. Experimenting with putting the new typeface patterns/imagery on clothing, bags, notebooks, and printing on different materials.

-Good comments, Ern especially. All seem to approve.

Idea Three

Packaging for a cause. Can we take an organization that creates a product that is good for the people/economy/ and or the environment? Create great design with a nonprofit organization to bring aware to certain causes. Companies could choose which organizations to be associated with, or choose several based on their packaging needs. Example: Beads For Life, an organization that helps women of Uganda get out of poverty by making beads from recycled magazine paper. Could that possible become recycled envelopes, or boxes? There are many other programs that are geared to making a difference that could potentially evolve their products into packaging. With great design we could bring awareness to not only the company but also to the organization.

-Least liked one by all.

Lauryn Bertolo

January 17, 2012