Archive for the 'Meredith Felt' Category

Meredith Felt

January 26, 2012
Meredith Felt
Thesis Proposal 
Version 2.0 

On average, Americans can identify only 10 plants, but can recognize 1,000 corporate brands. It is the corporate brands that are, in large part, contributing to a crisis of over-consumption. Over-consumption results in environmental degradation, poverty, exploitation, low self-esteem, the well-being of children, hunger, the rise in obesity that is at its highest level in history and much more. Despite these issues, consumerism is running uncontested because it is so central to many economies. It is important, as designers, that we do not let consumerism run uncontested, that we do not promote the consumption of more than necessary.

How can we effectively bring attention to and work to resolve the buying and spending virus that we are caught up in? In an effort to answer this question, I intend to explore the ways in which the recognizability of corporate brands can be used as a way to fight against them. I will be testing the idea that the use of imagery inspired by the brands themselves will cause viewers to immediately connect to the pieces and upon inspection or second glance, grasp the actual informative message about the issues induced by that corporation. This project is an exercise in recontextualisation with the goal of informing the audience of various problems and how they can be part of the solutions. The end result will be an intriguing poster series and a possible web application with a strong but clear message: over-consumption is dangerous.

Do Good Design, David Berman

The Graphic Imperative, Massachusetts College of Art and Philadelphia University

Adbusters Magazine, The Big Ideas of 2012

No Logo Documentary, Naomi Klein

The Merchants of Cool Documentary, PBS


Meredith Felt

January 17, 2012
Meredith Felt
Thesis Propposal
Version 1.0


Ignorance isn’t bliss. We are struggling through the most severe ecological, financial, political and spiritual crisis in our history. Many people are somewhat aware of this, but choose to ignore it and remain uninformed. That way, they are not burdened and do not have to take action. It is important for people to know how they are affected by and connected to the dilemmas of today. I am interested in discovering ways to use design as a tool to speak to the unengaged because now more than ever it is important to enlist the help of every person to contribute their ideas, support and creative solutions to the problems we face.


Graphic designers agree that typography is an effective and important method of communication. However, there is disagreement in how it should be used to communicate. Should typography be legible, neutral, and allow for the content alone to convey the message? Should typography speak directly to the essence of the information being conveyed through the use of construction, deconstruction and other alterations? I am interested in exploring the differing ideas and investigating whether it is a matter of opinion, time period, or application.


The world is full of people, places and things that can be utilized by graphic designers to visually communicate. The computer is full of tools and systems that can be utilized to speed up the production process. I am interested in exploring various materials and techniques to compare hand-crafted design, computer generated design, and the combination in terms of aesthetic, impact, and ultimately the effectiveness.